Cold call mastery in
half the time.

DialChamp is an AI prospect your energy brokers cold-call as many times as it takes. Every call is scored against your script and Ofgem’s new conduct rules — so mistakes happen in training, not on a recorded line.

Live training call
A DialChamp training call in progress: prospect profile, live transcript with filler words highlighted, and the AI coach tracking need, budget and next steps

Every practice call ends with a verdict, not a vibe

A typical brokerage spends six to eight weeks shadowing and script-drilling before a trainee dials consistently. With DialChamp they run 30–50 scored calls in their first fortnight — each one graded on the pitch, the objection handling and the close, with the exact quotes that earned or lost the marks.

Pass or fail

A pass mark against the call’s goal

Each scenario has a job — book the review, hold the renewal, get the letter of authority. If the trainee walks away without it, the report says fail and explains exactly where the call slipped, in plain English.

Overall score of 5.5 out of 10 marked as a fail, with the AI's explanation that the caller never secured the meeting

Listen back

Replay the call with the moments pinned

Coaching notes and compliance flags sit on the recording timeline, so trainees jump straight to the second it went wrong. Talk/listen ratio and filler words are counted on every call — watch the ums fall week on week.

Call recording waveform with coaching comments and red and green compliance flags pinned along the timeline
Talk/listen ratio of 68% shown on a listen-to-talk scale
Filler word counts for the call: eight uhs, six ums, plus you know, actually and well

Scored on the moments

Graded on the exact quote, not a gut feel

The opening pitch and every objection get their own mark, with the line that earned it quoted back word for word. Trainees see precisely which sentence lost the prospect — and drill it again on the next call.

Opening pitch scored 7 out of 10, with the trainee's opening lines quoted and the AI coach's assessment below
Objection handling scored 8 out of 10, quoting the prospect's tight-budget objection and how the trainee answered it
Ofgem, the energy regulator for Great Britain

The new Ofgem rules

“Trained” now means compliant, and it’s enforceable

Ofgem’s non-domestic reforms put broker conduct on the hook for the first time — one bad habit picked up in week one can now cost you a supplier relationship. So the rules live inside training itself: not a laminated sheet by the phone, but part of the score on every practice call.

  • Commission must be disclosed

    Business customers have the right to see, in writing, what the broker earns on their contract.

    The AI prospect asks about fees on unpredictable calls. Trainees who dodge, fudge or bury the commission fail the call.

  • No pressure selling

    Artificial deadlines, invented price rises and pushy closes are exactly the conduct the new rules target.

    Phrases like “this price is gone by 5pm” are flagged on the recording timeline and coached immediately after the call.

  • Claims must be accurate

    Savings figures, contract terms and exit arrangements have to be true and complete — not just persuasive.

    Scenarios are built on your real price book, so a trainee who invents a unit rate or overstates savings is caught in the report.

  • Customers must know their redress route

    Small businesses can now take broker disputes to the Energy Ombudsman, and suppliers are expected to work only with brokers who meet these standards.

    Closing checklists require the trainee to signpost complaints handling before the deal is done — it’s part of the pass mark.

DialChamp is a training tool, not legal advice — your compliance team sets the standards, we make sure every broker can meet them under pressure.

Certificate of completion

Compliant Energy Sales Training

Awarded to

Jamie Carter

Completed 42 assessed roleplay calls covering pitch, objection handling and close, scored against Ofgem’s non-domestic conduct standards.

Issued

14 July 2026

Verification ID

DC-2026-04871

Digital certification

Proof your brokers trained on the rules, not just the script

When a broker passes the programme they receive a digital certificate with a unique verification ID — a record of the assessed calls behind it, including the compliance checks they cleared.

  • Show suppliers your desk trains to the new conduct standards when they review their TPI panel.
  • Give new brokers something to earn in their first month — and something to show the next employer that isn’t just a dialler stat.
  • Keep an audit trail: every certificate links back to the scored calls it was earned on.

Questions brokers ask us

Anything else — book a demo and ask on the call.

How realistic is the AI prospect?

It speaks, interrupts and objects in real time on a live voice call. Personas are UK business owners your brokers will actually meet — a café owner on out-of-contract rates, an office manager who “already has a broker”, a factory director who wants everything by email. Each has a personality, a contract situation and a temper of its own.

Which Ofgem rules does the scoring cover?

The conduct areas from Ofgem's non-domestic market reforms: commission disclosure, pressure-selling and misleading claims, accuracy of contract and pricing information, and signposting complaints and the Energy Ombudsman. You can tighten the thresholds beyond the rules if your compliance team wants a higher bar.

Where does “half the time” come from?

Volume and feedback. A trainee shadowing live calls might hear a real objection a handful of times a week; on DialChamp they face one every call and get a scored report each time. Desks using daily roleplay move brokers from classroom to consistent live dialling in roughly half their previous onboarding period — we'll show you the before/after on a demo.

Can we use our own script and price book?

Yes. Scenarios are built from your pitch, your objection matrix and your live rates, so trainees practise the calls they'll actually make. Generic scenarios are included to get started on day one.

What does the certificate actually certify?

That a named broker completed your assessed programme: the number of scored calls, the skill areas passed, and the compliance checks cleared — each certificate has a verification ID that links back to the underlying call reports.

How is it priced?

We give you a flat fee based off the size of your business and how many minutes of calls you will likely need. There are no limits to how many brokers can use the platform under under any of the plans.

Put a trainee on the phone to DialChamp this week

Bring your script and your toughest objection. We’ll set up a scenario on the demo and you can watch a call get scored live.